Ingredients that matter.

While there’s a lot of chatter about gluten-free diets, keto diets, organic and non-GMO products, much of it is just noise or propaganda. While we will always be driven by the science, we will work to balance that with customer concerns. In some cases that may mean we provide education on why we’re using a product that may seem to have problems.

In other cases, we may simply avoid products even if we feel there isn’t a ‘good reason’ to, so long as we can get the same quality results with other ingredients. Rest assured, we won’t choose ingredients simply because they’re easier or cheaper.

 

Ingredient FAQs